REBL

Jewelry is all about self-expression...but we don’t just design it, we're crafting armor for the unapologetic. Every piece is a statement, forged for those who walk their own path with edge and intention. From spiked chains that demand attention to sculptural earrings that bend the rules, our designs don’t whisper, they roar. Wear them layered, wear them loud, this is jewelry that moves with you and speaks for you.

We’re Johnny and Robeil, the cousins behind REBL Jewelry and sons of African immigrants who spun struggle into strength.
Born from hustle, sharpened by sacrifice, and driven by legacy, we grew up watching our families rewrite their futures with nothing but raw determination. That fire runs in our blood. Now, as marketing minds and unapologetic entrepreneurs, we’re building REBL not just as a brand—but as a movement.

REBL Jewelry is a Black-owned, California-born brand built from late nights, side hustles, and a dream we refused to let die.
After grinding through college and stacking every saved dollar, we turned vision into reality — no shortcuts, no handouts. Just two first-gen founders betting on ourselves and building a brand that inspires

Our mission? To ignite fierce self-expression, weave cultural roots with fresh style, and build a brand that pushes you to own every damn part of who you are.
We’re here to champion raw authenticity and prove that two young men from humble beginnings can run a luxury brand that speaks for those wanting to express their true edgy self.

This isn’t just jewelry.
This is rebellion with purpose.
And we want you riding shotgun on this journey.

This is REBL Jewelry.